Are you posting in the wrong place? Or just NOT reaching the right people?

It’s frustrating to pour effort into content only for it to go nowhere, right?

You post, you wait, you refresh — nothing. 

But here’s the thing: 

The real issue isn’t always where you’re posting. 

It’s who you’re reaching.

Every platform has every type of audience — table tennis players, energy policy nerds, sneakerheads, SaaS founders. But it’s not about picking the “right” platform; it’s about speaking to the right people in a way that feels natural to them.

And don’t get us wrong, platform context MATTERS. 

According to @Metricool’s 2024 report, if you’re targeting:

Gen Zs – Post on TikTok, YouTube, Instagram.

Millennials – Facebook & LinkedIn still rule.

Gen X – Heavy on Facebook & Pinterest.

Boomers – YouTube is huge for them.

You wouldn’t post a viral TikTok dance tutorial on LinkedIn (or maybe you would, and it’d work 🤔). But the bigger picture? A strong idea — one that truly resonates — can go viral ANYWHERE.

If someone posted: “Here’s my 3-step plan to solve the energy crisis in Germany”, it would find its audience on LinkedIn, Twitter, TikTok, and even Reddit, because the idea itself is compelling.

So, instead of obsessing over the perfect platform, ask yourself:

• Are you creating content that your people actually care about?

• Are you making it easy for them to find and engage with it?

• Are you adapting your message to fit the platform without losing the core idea?

Bad vs Good Content Repurposing 

It’s not just about where you post; it’s about how you adapt your message for the space while keeping the core value intact.

Find Your People, Build Your Community

Your audience is out there. They want to connect, they want to be part of something, they want your content. You just have to help them find it.

Ever seen that TikTok trend where people put “finding golfers 5/10K” in their bio? Simple, a little silly, but incredibly smart. It’s proof that if you call out to your people, they will respond.

So instead of chasing platforms, chase connection.

Nail your messaging.

Make your content unignorable.

And let the algorithm do what it does best: bring the right content to the right people.

Want to repurpose content the right way without losing your mind?

We put together a no-BS guide to make every piece of content work harder for you. Click here