Reframe ambassador footage around people.
Existing material became intentional, personality-led series. Filip, Stina, Andreas, Maja and Antonio gave audiences recognizable people to follow.
Stiga Table Tennis
28.1M views from a system designed to repeat.
From December 2024 through June 2025, Growhouse connected strategy, production and community work into one social-first content operation.
Content strategy and managementVideo productionCommunity management
28.1MTotal views across digital channels
32KFollower growth
335KInteractions
30K → 100KApproximate average views per post
02Approach
Build launches for organic social.
Product drops such as Wavy were structured around formats designed for the feed. The archived case records more than 2,600 new Instagram followers from that launch.
Turn the showroom into a production stage.
Lighting, angles and workflow were made repeatable, so the team could produce a consistent stream of polished content without rebuilding the setup every time.
Give every format a role.
Viral hooks, tutorials, personality stories and product content worked together across the funnel. The strongest archived hooks peaked above 5M views.
03Work
Outputs and process
A recognizable world, made to move.
Athletes, products and repeatable formats were planned together. The planning board below is process evidence, not a claim that every archive film was made in the current Canvas.
04Results
Dec 2024 · Jun 2025
The result was distributed, not dependent on one hit.
Views, follower growth and interactions accumulated across TikTok, Instagram, YouTube and Facebook during the recorded case period.
PlatformViewsFollowersInteractions
TikTok14,924,28211,40785,239
Instagram10,276,75215,018204,138
YouTube1,800,0004,80532,000
Facebook1,100,0001,20013,200
Totals are preserved from the archived case. Rounded headline figures are used elsewhere on the site.
05Next
More work
One full case. A wider archive.
Browse the Portfolio for additional film and campaign output, or the Cases index for the result snapshots that can be verified.
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